WordPress is not Just a CMS but it is a platform

WordPress is the most popular CMS in the world, used by more than 60 million websites, from personal blogs to major magazines and news organizations like The New Yorker, the BBC, and TechCrunch. But, with the increased use of WordPress, it has not remained just a CMS that create basic websites, WordPress has become a wide platform with advanced functionalities that will cover business prospects.

This conversation will lead the way to the growing roots of WordPress platform. WordPress is a platform which offers you complete control of your website, blog, portfolio, etc and customize it according to your requirement. The open source nature of WordPress allows you to innovate as you like.

Alex Denning: A Tale of Two WordPress Product Launches

In 2010, on the same day as the Genesis theme framework launched, Alex opened his very own theme shop. It went terribly. The product was decent but literally nobody was interested.

Earlier this year, he partnered with WPShout to launch the Second Edition of their “learn WordPress development” course Up and Running. The product was great and the launch went very well.

This is the tale of two product launches: one which flopped and a second which worked. Alex will share his experiences, the lessons learned from each and actually useful takeaways which can be applied to your products, launches and marketing.