Matt Kopala: Stop Guessing – Diagnosing & Fixing WordPress Performance

Speed matters. People are impatient. If your website or a client’s website doesn’t load quickly – within a just a couple of seconds – many visitors will abandon it completely. A slow site means lost time & revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guesses, and not based on real data. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down, and how to fix it. This talk will show you how.

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Shannon Smith: Just enough React – Getting ready for Gutenberg

In 2018, WordPress will modernize, streamline, and simplify the content creation experience with Gutenberg. It represents the biggest change to the WordPress user experience in several years.
This session will teach just enough React for theme and plugin developers to start using Gutenberg today. Colour palettes, meta boxes, reusable blocks: all the new features, made easy.

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Chloe Chamberland and Colette Chamberland: How to Optimally Secure Your WordPress Environment

Everyone knows their site needs to be secure. But, just what does it take to make sure your site is optimally secure from compromise? In this workshop, whether you’re advanced or just starting out, we will help walk you through virtually every step it takes to make sure your WordPress environment is secure. We will start out with basics like what is security and general concepts about security. From there, we will walk you through selecting a secure hosting provider and choosing a secure password. Finally, we will go into more specific configuration details and the do’s and don’ts when securing your WordPress environment. By the time you walk out of this workshop you should feel like a WordPress security pro.

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Michael R. Hunter: How to Build An Agency – From Freelancer to Business Owner

Building an agency is tough. But, it’s even harder when you’re doing it the wrong way. Just like anything in life, there’s a right way and a wrong way to do build an agency. This session will talk about how to move from the do-it-all yourself, stressful life of a freelancer, to building an agency that can easily generate multiple 6-figures and above.

Jamie Schmid: Don’t Break Live – Using a Staging Site Can Make Your Life a Lot Easier

“Have you ever updated your WordPress site or plugins, and suddenly found yourself looking at The White Screen of Death? What you thought was going to be a routine update has just brought down your entire website, and the panic sets in fast. If this is your live website, that can quickly translate to loss of revenue, customer trust, and a lot of time and money down the drain. Not to mention the very bad day you are about to have.
In this talk Jamie covers tips and strategies for keeping your site updated safely, and how to avoid breaking your live site through use of a staging site that runs alongside your live website. Big content changes, updates, and trying out new designs increases the potential for disaster when these changes are made directly to your live website. Fortunately, there are many options for creating and managing a staging site, ranging from the most simple click-to-push, to more complex solutions integrated into a developers’ workflow. She will show you how to set up your very own staging server in a few different ways, so you can push that Update button without putting your live site in jeopardy.”

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Ainslie Koopmans: Do I really need to pay $1000? A Website Owner’s Complete Guide to Copyright

“Copyright infringement is an area of the law that affects all website owners and content creators, yet is widely misunderstood. There are a lot of threats thrown around when an image or text is copied as well as common misconceptions about how to share content. Website owners are often threatened with lawsuits and large fines for using a non-original image or text, even after they seemingly used the content properly.

Because of this, I would like to demystify copyright: to examine and clarify copyright infringement.

Some of the topics I will cover include:
– What is the DMCA (Digital Millennium Copyright Act) and how it affects content creators and website owners
– Distinguishing what is and is not copyrightable
– Knowing your rights
– What content you can and cannot use
– What to do if your content has been stolen
– What to do if someone has filed a DMCA notice (or threatened a lawsuit) against you

I am excited to share what I have learned working in copyright infringement, so that WordPress users can not only add content to their sites with confidence, but also protect what they have created under copyright law.”

Larry Swanson: DIY Content Strategy

WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

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