Behzod Saidov: Introduction to WP-CLI: Manage WordPress from the command line

“The topic is about powerful tool WP-CLI than can help WordPress developers or power users a lot.

If you manage multiple WordPress websites or multiple environments of a WordPress website, you probably have experienced situations where you need to go through exact same steps on multiple websites. Clicking through wp-admin screens to change settings becomes time consuming. WP-CLI can be used to automate those tasks with ease.

During my presentation I’ll introduce the audience with the command line and WP-CLI, then I’ll go through some of the tasks that can be easily done using this tool. I’ll demonstrate some tasks running them on a sample WordPress website running in local development environment. Demonstrations will include tasks like pulling back the database to lower environments (qa/staging) and rewriting it, managing users, plugins, etc.”

Vasken Hauri: ElasticPress: It’s more than just search!

“The popular ElasticPress plugin enables anyone to leverage the power of Elasticsearch to supercharge the search experience on their WordPress site. But did you know that ElasticPress can do much more? For example, ElasticPress can surface related posts for your content, speed up the largest WooCommerce installations, and give you industry-leading features like fuzzy matching and autocomplete.

In this talk, we’ll cover the basics of ElasticPress and Elasticsearch, and then dive into some of the cool, lesser-known integrations the plugin offers. We’ll also touch on some free local and cloud-based development options for running an Elasticsearch instance so you can get a feeling for what ElasticPress can do for your site!”

Robert Donnell: Page Builders – Why – When – Where

“This presentation makes the case for using page builders to accelerate development, rapid prototyping and advanced wireframing.

We can now build better websites, deliver better value in half the time and make more money.

Page builders now give us the opportunity to style WooCommerce pages, blog posts, 404 pages and more.

We will review a partial list of the alternatives in the marketplace, recommendations, and resources for your exploration in this emerging capability. We will compare Divi, Beaver Builder, and Elementor and share a list of other possible choices.”

Pete Parker: How to Change the Game to Win

“We all know that sometimes the game can be stacked against us. But sometimes we have to play whether we want to or not. Taxes, 9/11, regulations, these are games we have to play.

But what about the game of business? How can you win when the odds are stacked against you?

Let former Army Ranger and startup veteran Pete Parker tell you about he time they were in a war game in Germany, behind enemy lines, with only the stuff they could carry on their back, surrounded by 40,000 enemy soldiers, while forced to hide in the woods, and outnumbered 100 to 1.

In 4 days they found and captured the enemy headquarters, and the two Commanding Generals.

How did they win a game so stacked against them?

And how you can do the same in your business – because in business you are outnumbered a heck of a lot more than 100 to 1.

You can work harder (until you collapse), or you can Change the Game.

We all hear about game changers – but what are they really, and how DO we change a game?

Technology alone isn’t enough. People have wants and needs – understanding these needs drive every successful game changer.

The Game Changer itself may be technological, but Game Changers always come down to a better way serving peoples needs.

Come learn how to change the game of business – and life.”

Mike Demo: A/B Testing: Which Way Does Your Duck Face?

“Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.”