Chip Edwards: Your Brand in a Voice First World

“With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible.
In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)?
In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.”

Chip Edwards: Your Brand in a Voice First World

“With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible.
In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)?
In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.”

Charles Johnston: WordPress For Non-Profits: Website Best Practices, Collecting Donations, Increasing

WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn, donations and exposure will increase for the organization as well as their digital reputation. In this presentation, I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, SEO, plugins all enhance the way we not only tell the nonprofit’s story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.

Charles Johnston: WordPress For Non-Profits: Website Best Practices, Collecting Donations, Increasing

WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn, donations and exposure will increase for the organization as well as their digital reputation. In this presentation, I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, SEO, plugins all enhance the way we not only tell the nonprofit’s story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.

Sabrina Zeidan: 5 Steps To A Faster Website

Why should you forget about the scores if you want to speed up your website? Why would using CDN might not help you improve your site speed? How do you get to know your hosting is fast enough? Why does Twitter with all its funny GIFs load lightning-fast and your visitors have to wait for ages while one single kitten gets loaded? How do you make video and images on your website load really fast?

Join Sabrina Zeidan for answers to all of these questions. You will want to take notes!

Sabrina Zeidan: 5 Steps To A Faster Website

Why should you forget about the scores if you want to speed up your website? Why would using CDN might not help you improve your site speed? How do you get to know your hosting is fast enough? Why does Twitter with all its funny GIFs load lightning-fast and your visitors have to wait for ages while one single kitten gets loaded? How do you make video and images on your website load really fast?

Join Sabrina Zeidan for answers to all of these questions. You will want to take notes!

WordPress Necromancy: The Art (and Science) of Bringing a Site Back from the Dead

It’s a site owner’s worst nightmare: a site stops working completely and someone is panicking. Often, a configuration change or backup restore fixes things quickly. But what happens if a quick fix doesn’t work? What do you do when the site is absolutely wrecked? Recent backups are corrupt, data is overwritten or lost, and the quick fix isn’t an option. Often, a closer look may show the site being compromised in some way, and standard methods of recovery aren’t working.

In this session, Ramuel Gall looka at methods and techniques for finding what went wrong and how to fix it, from the most basic (such as replacing core WordPress files and using the Wayback Machine to get a better idea of the site’s prior state or recover assets), to intermediate (analyzing debug logs, determining which plugins and themes were in use so you can replace them), to moderately advanced (repairing damaged databases and Premium plugins and themes).

Evan Volgas: What Everyone Needs to Know about Data, Physics, Memory, and Information

Everywhere you go, you hear about it: data is everywhere. Data about us, our tastes, our health, our friends and relationships. The implications to privacy and security are obvious, but we also need to talk about attention (our ability to process data has not grown nearly as fast as data have multiplied), memory (should databases ever forget?), comprehension (how do you keep up?), and truth (critical reasoning matters).

The first half of this presentation is dedicated to data literacy – what everyone (especially tech professionals) should know about data. The second half of the session reviews tools you can use to manage your attention and decision-making in light of all this data flying around everywhere. Then, speaker Evan Volgas brings it all back to a WordPress neighborhood near you and go over five things you could immediately start doing to work smarter with data and WordPress.

Joe A. Simpson, Jr.: Ouch! WordPress Accessibility That Should Not Hurt

At a WordPress Meetup presentation, an attendee turned and punched Joe A. Simpson, Jr, in the arm saying, “accessibility makes me so angry!”

We’ll debunk common misconceptions designers, developers, and business owners have and learn how advocating for access to all improves your site SEO, design, user experience and function through interactive examples and discussion.