Tom McCracken: Results Oriented Google Analytics- Become an Irreplaceable Expert

Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to “cage the beast” that is Google Analytics allowing you to achieve insights that actually matter.

We will cover how move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.

For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.

Heather Burns and Marissa Goldsmith: Getting the Balance Right: GDPR and Google Analytics

The web sites and apps we create, both for ourselves and for our clients, need to collect user analytics for a range of reasons ranging from workflow to user experience to security.

However, user tracking can cross the line from insightful anonymised data collection to intrusive personally identifiable monitoring. GDPR, Europe’s revamp of its data protection and privacy regime, becomes enforceable on 25 May – the day before WordCamp Belfast.

The incoming ePrivacy Directive revamp also renews rules on analytics. This double overhaul creates refreshed obligations for you to inform your site users about any counting, tracking, and monitoring you carry out on your web sites and apps, to provide users with options over your counting and tracking, and to ensure that your data collection respects your visitors privacy.

In our talk, we will help you to achieve a healthy balance between data collection and privacy which respects your business, your users, and your refreshed legal obligations.

Our talk will cover:
How to understand your audience so that you can understand their data
Why minimal data collection and retention makes sense from an ethical perspective
What user tracking is and is not permitted under GDPR as well as the ePrivacy Directive revamp
How to explain your use of analytics and tracking in your privacy notices
How to provide your visitors with an opt-out of analytics and tracking
How to collect analytics with the greatest respect for user privacy
How to ensure information is not personally identifiable to an individual (Deaggregation/anonymisation/pseudonymisation)
How to determine a data retention and deletion period
Dealing with third party tools: Google Analytics as our example
What other forms of tracking cross ethical and legal boundaries

Rene Ramirez: Measuring Success – A Guide to Using and Understanding Google Analytics

This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:

– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking

My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.

Presentation Slides »