Rhys Wynne: Forensically Analysing Cornerstone Content

When people talk about SEO sometimes people say “To get great rankings in Google you have to write great content”. But that is blue sky marketing fluff. What does that actually mean? In this talk, I’ll show examples of a blog post written that actually generates traffic, what was done to get it ranking, as well as what occurred when you actually get traffic – the results aren’t what you think!

Ahmed Khalifa: Making the Most Out of SEO to Grow your WordPress Plugins & Themes Business

When looking at how small WordPress plugins and themes businesses operate, only a small handful of them takes advantage of SEO to grow their business.

It’s tricky though because when you’ve got other things to worry about in your business, it’s not a surprise that SEO is not a major priority. In fact, it can be overwhelming to find out what you need to do…even for me, and I do it for a living.

But can you really grow your business with zero or little traffic? Especially if you are providing plugins and themes, which requires online engagements?

Whether you are new and scaling your business, or you are looking to boost your existing business, it’s time to look at how SEO can be a major investment in your business.

In this talk, we will look at the essential ways you can do that with the help of some actionable tips and strategy which you can apply today.

Gennaro Cuofano: Ok Google, fai parlare i miei contenuti! Fare SEO ai tempi della ricerca vocale

Nell’era della ricerca vocale, i contenuti assumono forme diverse. Oggi entrare sulla prima pagina di Google non è il mindset vincente.

Per fare in modo che Google faccia parlare i tuoi contenuti devi pensare in maniera strategica. Non importa se hai un piccolo blog e stai cercando di competere con siti già autorevoli e affermati.

Con tanta sperimentazione anche tu potrai far parlare i tuoi contenuti! Nella talk Gennaro ti farà vedere come usare il “SEO Hacking” per posizionare i tuoi contenuti nell’assistente vocale di Google.