I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together and we need to as well.
When launching any kind of website, there are simple strategies to implement that will help start out your SEO right and make your site look more established at the same time.
This talk will cover four pieces of post content that should be published before you launch and why they are important. Your posts can be added to your website in the form of a blog, newsroom, resource center, or anything that will allow users to feel like you are adding value to their experience.
We’ll focus specifically on how the components in each of these posts work for good SEO and how to use them as a blueprint for continued good practices.
Topics will include:
Defining your target audience and developing a voice.
Selecting the right keywords.
Integrating keywords without sounding forced.
Using an SEO plugin to optimize your content.
What to do with the content once the site is launched
We try to teach people SEO and WordPress as to start you need a Website (WordPress). But if no one ever sees your website, all your hard work and money were wasted. After they have a website we start by teaching SEO and how to get the search engines to work for you and with you.
Anyone can pay for advertising (Pay Per Click) but that gets very expensive very fast. Small or medium size business need to learn how to get (FREE) organic traffic from Google, etc.
SEO is often shrouded in a veil of mystic arts, magical spells, and misconceived notions from years passed.
In this hour, my promise is to lift this veil, and simplify the notions of gaining traffic from search engines.
Yoast’s SEO plugin have become somewhat of a staple in the WordPress community, boasting over 5 million active installations. We’ll walk through a basic configuration of the plugin making sure you know what every setting really means and the best way …