Pam Aungst: Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers

In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices. All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight our favorite SEO plugins, tools, and resources along the way.

Cherry Sireetorn Prommawin: Your Search Presence: There’s More to SEO than HTML

Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works and tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. You will also learn about structured data, HTTPs, and best practices for securing your site.