Taylor Waldon: Start Your SEO Strong with 4 Key Pieces of Content

When launching any kind of website, there are simple strategies to implement that will help start out your SEO right and make your site look more established at the same time.

This talk will cover four pieces of post content that should be published before you launch and why they are important. Your posts can be added to your website in the form of a blog, newsroom, resource center, or anything that will allow users to feel like you are adding value to their experience.

We’ll focus specifically on how the components in each of these posts work for good SEO and how to use them as a blueprint for continued good practices.

Topics will include:

Defining your target audience and developing a voice.
Selecting the right keywords.
Integrating keywords without sounding forced.
Using an SEO plugin to optimize your content.
What to do with the content once the site is launched

Bill Dalessi: SEO for WordPress developers

We try to teach people SEO and WordPress as to start you need a Website (WordPress). But if no one ever sees your website, all your hard work and money were wasted. After they have a website we start by teaching SEO and how to get the search engines to work for you and with you.

Anyone can pay for advertising (Pay Per Click) but that gets very expensive very fast. Small or medium size business need to learn how to get (FREE) organic traffic from Google, etc.