David McCormick: Taking The Yoast SEO Plugin To The Next Level

The Yoast SEO for WordPress plugin is the best SEO (Search Engine Optimization) solution available on WordPress and has over 32 million downloads to date. For the novice, using it out-of-the-box is a great step forward in their SEO efforts. For more experienced users, it’s time to move beyond the built-in recommendations and to optimize their site like an expert.

In this talk, I’ll briefly explain that effective SEO is based in data and is deliberate and measurable, and define the often misunderstood “keyword” and how they as relevant today as ever. I’ll then give specific ways web managers/masters can apply keyword and content strategy to the Yoast plugin.

We’ll cover the most common and important elements: page titles, meta descriptions, robots meta, Open Graph, page copy (briefly — it’s a big topic), headings, and multiple focus keywords (for Yoast Premium users). For each of these elements you’ll get a definition and specific recommendations for length, structure, keyword usage, and why it’s important, and the expected result.

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Rhys Wynne: Top Tools for WordPress SEO to Use as Well as Yoast Stuff

WordPress SEO by Yoast is – quite rightly – the best plugin to use for managing your site on site optimisation. However there are plenty of other SEO plugins and tools out there that manage different aspects of your site, from fixing dead links to finding out where people link to you. This talk – updated for 2016 – looks at some new plugins and some interesting developments in the world of SEO

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